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Water Is Life

During the weekend, Farmer Charlie staff visited the 2024 Sony World Photographer of the Year Award exhibition at Somerset House, London. Amongst the many splendid images on display, raising awareness on multiple topics and issues in our society, there were upsetting pictures showing drought, loss of forests and lakes, and water scarcity. 

In our blog, we have often talked about food and the need to feed a growing population; we are sadly aware that water scarcity is also a notable issue in many parts of the world, and considering this issue is becoming increasingly urgent, as climate change exacerbates the problem. 

Several factors contribute to water scarcity, including overuse, pollution, and climate variability. Many governments and organisations are implementing water conservation measures to address this issue, such as rainwater harvesting, reuse, and efficient irrigation systems. Additionally, raising awareness about the importance of water conservation and sustainable water use practices can help to reduce water consumption and protect this precious resource. 

In agriculture, using irrigation wisely can help save water while benefitting crops. An automatic irrigation system dispenses the water whether it rains or not, causing water waste in case of unexpected precipitations when excessive moisture causes damage to the plants. Technology can help, of course. By monitoring the soil and crop values and integrating an existing irrigation system, sensors and data could prevent that system from switching on when it is not needed. It is just one step towards savin

g water, but an important one, with evident benefits for the environment and the farmers.

There are many wise moves to adopt daily, from installing water-efficient appliances to recycling rinsing water to water plants, turning the tap when washing our teeth or collecting rainwater. Spreading the word about sustainable water practices can help. As always, the effort should come by collaboration between governments, organisations, and individuals to ensure everyone can access clean and safe water.


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